Articles tagged “Search Engine Basics” - Sort by article_published_on - Order by desc

Absolute vs. Relative Paths/Links

Still today, one of the more tricky and confusing things about HTML is linking to other pages and sites, especially when absolute and relative paths come into play. But worry not! Creating links...

What is a Robots.TXT File

What is a robots.txt File? Sometimes we need to let search engine robots know that certain information should not be retrieved and stored by them. One of the most common methods for defining...

Website Insight Quick Start Guide

Website Insight is a hot new tool for analyzing and improving your website’s search engine visibility and visitor’s friendliness. Some might call it SEO software, but in reality it is...

Chapter 12: Generating an SEO Report in Website Insight

Yep, you asked for it, we listened. Using Website Insight you can now create customized reports based on the scanned data the app finds. Within a matter of minutes, you can export a...

Import Report Design into Website Insight

Do you want to create your own fully customized reports? With Website Insight you can! Using our Responsive Site Designer (RSD) and Responsive Layout Maker (RLM) , you can customize...

Chapter 13: Website Insight Settings

Settings The Settings button allows you to access a group of settings all in one place for the program. This opens the same window as using the Tools Menu and choosing the selections from...

Chapter 11: Recommendations Tab

Now that you have all this information about your website, we are sure you are asking yourself "What do I do now?". Sifting through pages and pages of SEO books can be extremely...

Chapter 10: Website Health Tab

On this tab, you’ll be able to view information about your website’s health (so to speak). At the top, you’ll see the Server Response Header information. This gives you...

Chapter 9: Search Friendliness Tab

We’ve compiled a list of the major issues that many sites and you’ll find Search Engine statistics listed here as well. Search Friendliness Tab Features of the...

Chapter 8: Social Visibility Tab

Are you listed on Facebook? Do you have a listing in Google+? There are a number of different social networks that can help you get noticed as well as gaining a reputation with your visitors. This...

Chapter 6: Search Visibility Tab

Similar to the Search Visibility tab in the Page section, this area covers your search visibility for your entire site.  Search Visibility Tab Features of the Search...

Chapter 5: Keywords Tab

The Keywords tab shows a list of the words that Website Insight has determined are acceptable and also those not acceptable that are used on your page. You can even find out what links might be...

Chapter 4: Insight Tab

Here is one of the most important overviews of the program. The Insight Tab lists and categorizes all the text and link elements of a web page. You will be given an overview of the words found in...

Chapter 3: Components Tab

Here you will find an overview of your page components. It provides you with information about their individual file sizes, combined file sizes (total page weight) and download speed. The...

Chapter 2: Understanding SEO

Search Engine Optimization, also known as SEO, comes with many definitions depending on who you ask. In general SEO points to the process of optimizing your web pages so that search engines will...

Chapter 1: Getting To Know Website Insight

As soon as a correct URL has been entered, and the 'Get Insight!' button pressed, WI goes out to collect an enormous amount of data. This data gather is very similar to the spidering...

Chapter 7: Site Keywords Tab

The Site Keywords tab allows you to compare the keywords of two separate web pages on your site! This will not only help to increase your keyword density it will also allow you to ensure your...

Chapter 14: Website Insight Tools

Included in the latest version of Website Insight, there are three powerful tools; Meta-Data Generator, Image Compressor and File Compressor . Our Meta-Tag Generator helps you add...

Website Insight SSL Check

Use SSL to boost your Google Page Rank Yep, that’s right! Google stated back in 2014 that adding an SSL 2048 bit certificate on your website will provide you a boost in your page rank. By...

File Compression Application

Speed is a big ranking factor with the search engines, so you want your website to load as fast as possible. More compact files take less time to load and therefore speed up your website and your...

How Domain Age Works

What is Domain Age? The domain age is determined by the date of registration until the current date. If you have a low domain age, all you can do is wait (or invent a time travel device)....

Understanding Keywords

Identifying Alternate Keywords Firstly, what is a keyword? A keyword is any word or phrase that can be used to describe the topic of a given website. A keyword is a single word, and a keyphrase...

HTTP Status Codes

Server response headers are a useful way to check to see if your site is responding correctly to any request for a page on your server. There are nine HTTP status codes that we are mostly...

Alt Text

Optimizing Images The <alt> attribute has the fundamental purpose of briefly describing the image, so that if the image is not present for any reason, it can be replaced by the...

Placement of your sitemap file

Where does the sitemap go? There are two kinds of sitemaps that you could have as part of your website structure. The first one that is actually part of your website design. This is what...

Website Design & Layout

Designing a website for search engines is similar to designing a website for regular visitors, although there are some important points to keep in mind during the design stage of your website....

Improving Load Times

Speeding Up Your Website Slow loading pages not only make it difficult for visitors to access your site, some may simply leave it altogether. Google considers page load speed an important...

Why Nested Tables Are Bad For SEO

Why Nested Tables Are Bad Using nested tables may seem like the easier route to take when designing a website, but they are not recommended for a number of reasons. First, they require a longer...

Increasing Social Media Awareness

Using Social Media Not everyone feels the same way when it comes to the social networking sites, but what cannot be denied is that if you have an online presence in one of these venues and you...

Creating an iOS Home Screen Icon

What is an iOS Home Screen Icon? With the Apple iPhone, adding an icon to the Home Screen allows you to access websites quickly without having to open your browser. Instead of a generic Apple...