Responsive Email Designer

Custom crafted email and newsletter creations that display nicely everywhere.

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Checkout our pricing options.

Responsive Email Designer

For Windows and OS X

RED comes in different flavors

RED for Business

RED for Businesses is a beast. Yet easy to tame for anyone familiar with a front end workflow. Used by businesses, agencies and other pros, RED for Business offers email design freedom beyond compare.

RED Personal

RED Personal focuses on a core set of design features and is great for beginners. Create amazing email experiences across email clients and devices without hiring a professional.

RED Mailer

RED Mailer offers the same features as the Personal version but with automagical image management and a few other perks that we’ll be adding soon. Try it free and continue for just $9/mo after the trial ends.

You can upgrade, downgrade or cancel any time.

Not sure which version is right for you?

The feature table has all the details you need. Just don't forget the 30% off with coupon REDROCKS during introduction!


  • makes custom mobile email design possible.
  • brings layout control and precision.
  • features modern style controls.
  • solves the margin challenge imposed by Outlook too…

Responsive Emails are so hard to make…

Breakpoints in Email

Truth! Even emails that are not responsive are hard to code and display intact in all email clients, many of which have various peculiarities (yea, looking at you Outlook). This is also one of the reasons other email builders are so limited, more design freedom can cause the email to 'break' in some clients.

With RED all that is in the past. Powered by an innovative email code generator and built upon a solid foundation, emails are displayed consistently across all (major) email clients. On top of that, RED offers design options and layout tools unique to any email editor, allowing for a rich email experience on large screens and mobile devices alike. Now, that's a powerful app indeed!

*Foundation inspired by ink, an excellent project done by the talented people at Zurb.

Super Sliderman and BreakerBoy
Classes and IDs

Classes & IDs

A workflow familiar to front end web designers and developers. Apply styles to custom selectors and update common styles with a single click. Rather have it all automated? Then RED Personal is the better choice for you.

CSS3 Features

CSS3 Properties

  • Font Families
  • Border Styles
  • Font Style
  • Rounded Corners
  • Paragraph Settings
  • Box Shadow
  • Background Color
  • Measures
  • Background Image
  • Alignment Options
  • Show/Hide Items

Grid Based Design

Email design is all about deeply nested tables, but RED shields you from that complexity. With rows and easy control over the number of columns, it feels like designing for the modern web. Indeed, the columns can stack too!

RED Layout One
RED Layout Two

Full-width Images

One image to rule them all

Google Webfonts Google Webfonts

Ready for Google web fonts

Unchained from rigid templates, design and campaign creativity can run free.

Receipt Theme
Green Theme
Grey Theme
Red Lines Theme
Smith & Sons Theme

Focus on the message and support it with a fitting layout and meaningful design. Send drafts or tests directly through RED. Get input, prototype content, test links or simply see what the email looks like on different devices and email apps.

Mailchimp, Constant Contact and (some of)
the other EMSPs are really great but…

Their email builders are based upon a rigid template structure, limiting design freedom. Also, custom breakpoints and style changes for mobile are not offered. On the other hand, their infrastructure for email sending, delivery and analytics rock!

RED was created to be complementary and offer email design freedom through progressive enhancement. The amicable export code RED generously offers is already making friends. Direct integrations are in the works too!

Yes, RED does send emails...intended for content approval, and link or email client testing. For sending, RED can be connected to a personal or business email account such as Gmail, or an SMTP server.

RED Mail Services

21st Century Email Design

21st Century email devices
iPhone stats


* of email opens

iPad stats


* of email opens

These days over 50% of emails are first opened on a mobile device. Technology and design that improves the mobile email experience offers incredible benefits. Plus, of the top ten most used email clients, several now support background images, border radius, shadows and a number of typographic features.

It's time to start designing emails with Progressive Enhancement and deliver a better experience to recipients with supporting email clients!

Email is…

The original social media


With just about everyone having an email address, including built-in features for personal and group conversation, it is the largest social platform. The nifty forward button makes both personal and group sharing a cinch.

Controllable and very lucrative


It's easier to reach an audience using email than with the current social media services.

Patient yet actionable


Emails wait for the receiver. It's personal, not invasive, yet hard to ignore. It sits comfortably in the inbox until the intended reader takes action and reads or (re)moves the message.

The most popular mobile activity


Mobile opens have grown over 180% over the 3 years. About 65% of email opens happen on the mobile device first. Most people read email on the phone or tablet immediately when they wake up.

Do it right — Use RED

Features & Pricing


Responsive Email Design (see this in action)

Full range viewport slider

Change layouts for small screens with user-defined media queries

Up to 3 breakpoints
Up to 10 breakpoints

Update font-sizes, alignments, spacing and more for small screens

Up to 3 breakpoints
Up to 10 breakpoints

Automagical column stacking on non-responsive email clients

Layout Options

Define custom email body width

Control column width — plus adjust or stack at any breakpoint!

Full width rows (for designs that shine even without images)

Fluid layout — content flows down on smaller email clients

Choose fluid or fixed

In app tips on email layout consistency

Grid based design

Up to 4 columns
Up to 12 columns

Precise element placement using padding & margin

Padding only

Special rows that allow content to break out of the body

Design & Create

Craft newsletters, receipt mails, invoices, confirmation notices…

Intuitive, powerful text editor

Create preheaders independent from email body text

Drag-n-drop headings, paragraphs, images, quotes and a lot more!

12 elements
18 elements

Cool typographic design functions

Includes web fonts

Modern HTML button design

Fully customizable social elements for liking, sharing and following.

Control backgrounds, borders etc for all elements

Web front end workflow using CSS selectors

Auto generated only

Style multiple elements at the same time using custom classes

Duplicated elements only

Progressive enhancement with CSS3 style controls

Max-width only
The really [ ? ] good stuff

Hide (or show) elements on (supporting) mobile email clients

Smooth workflow for collaboration, testing…

Send (tests) from normal email accounts (e.g. gmail,

Create lists for copy testing, content approval, link validation, and more

Works with all newsletter senders (yes, Mailchimp etc.)

Headacheless image hosting and resource management

Optional, included with Mailer

Integrations & Exporting

Web Form Builder: auto-respond to form submits with responsive emails

Easily copy and paste into Email Service Provider dashboards

Export as HTML file with inline styles

Innovative Email Code Generator (auto updates with Mailer plans)

In development

Template manager and chooser

About to it off
About to it off

Save custom color palettes and share them between projects


MailChimp direct integration

Getting there
Getting there

Insert ESP merge tags and import custom variables


Export and import email components for usage across projects

Import only

On the roadmap (some features may require a Mailer plan)

Paypal invoice sending

Probably not
On the list

Integration with Email Senders other than Mailchimp

On the list
On the list

Advanced components (video backgrounds, tabs...)

On the list

Define user levels for design and copy editing

On the list

Email asset management

On the list

Import address/profile lists

On the list

Attaching custom attributes to containers and content

On the list

Email client specific previews

Some Clients
Thinking about it

Traditional CoffeeCup Perks

Free support from the fastest support staff on the web

Plethora of upgrades, free inbetween major version increases

Not ready to buy a license? Get started with a 7-Day free MAILER trial and experience everything RED Personal has to offer.

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