Articles tagged “Search Engine Basics” - Sort by article_title - Order by asc

Improving Load Times

Speeding Up Your Website Slow loading pages not only make it difficult for visitors to access your site, some may simply leave it altogether. Google considers page load speed an important...

Inbound Links and Search Results Explained

Why are my inbound links and results low? When trying to determine how many inbound links you may have to your website or just what your search results are, you may have noticed that the number...

Increasing Social Media Awareness

Using Social Media Not everyone feels the same way when it comes to the social networking sites, but what cannot be denied is that if you have an online presence in one of these venues and you...

Internal Linking

Optimizing Your Links Just as Inbound links are important, internal linking structure can have a large effect on how your pages will rank in search engines. For optimal performance we...

JavaScript

The Use Of JavaScript JavaScript is commonly used to enhance web pages and increase functionality. JavaScript can be used to do things such as display the visitors name on a web page, show...

Keyword Prominence in the TITLE tag

Keyword prominence measures how close the keyword appears of the beginning of the sentence. The closer to the beginning your targeted keyword appears, the higher the prominence will be, with a...

Keyword Stuffing

What Is Keyword Stuffing? "Keyword stuffing" is the term used to define the practice of inserting blocks of keywords with the sole purpose of increasing search engine rankings....

Mirror Sites

What Is A Mirror Site? The term "mirror site" refers to an identical website hosted on another domain/website address. Large websites usually provide a mirror website for different...

Placement of your sitemap file

Where does the sitemap go? There are two kinds of sitemaps that you could have as part of your website structure. The first one that is actually part of your website design. This is what...

SEO Resources

SEO Resources Now that you have all this information about your website, we are sure you are asking yourself "What do I do now?". Sifting through pages and pages of SEO books can be...

The Google PageRank Concept

The Google PageRank Concept Google, the worlds most successful search engine, has been on the cutting edge of ranking websites since it's inception. When Google was invented, it was built...

Understanding Keywords

Identifying Alternate Keywords Firstly, what is a keyword? A keyword is any word or phrase that can be used to describe the topic of a given website. A keyword is a single word, and a keyphrase...

Website Design & Layout

Designing a website for search engines is similar to designing a website for regular visitors, although there are some important points to keep in mind during the design stage of your website....

Website Insight Quick Start Guide

Website Insight is a hot new tool for analyzing and improving your website’s search engine visibility and visitor’s friendliness. Some might call it SEO software, but in reality it is...

Website Insight SSL Check

Use SSL to boost your Google Page Rank Yep, that’s right! Google stated back in 2014 that adding an SSL 2048 bit certificate on your website will provide you a boost in your page rank. By...

What Are Hidden Keywords

One of the most common instances of spam on websites is the use of hidden keywords, which is also commonly referred to as invisible text. Hidden keywords are defined as text that cannot be seen by...

What is a Favicon

What is a Favicon This little icon allows you to place your company logo or corporate brand in the browser address bar. Not having one of these will not have a direct negative effect on your...

What is a Robots.TXT File

What is a robots.txt File? Sometimes we need to let search engine robots know that certain information should not be retrieved and stored by them. One of the most common methods for defining...

What is Search Engine Optimization (SEO)?

Simply put, Search Engine Optimization (SEO) is the process of applying changes to a website in order to take advantage of an algorithm with the goal of ranking higher on search engine query...

What Meta Tags Should I Add to My Website?

There are three main Meta tags that should be in all websites. They are listed below by importance.  Title: What Is The TITLE Element? Towards the top of a webpage's HTML code,...

Why Nested Tables Are Bad For SEO

Why Nested Tables Are Bad Using nested tables may seem like the easier route to take when designing a website, but they are not recommended for a number of reasons. First, they require a longer...