Text Emphasis - Post ID 239602

User 10077 Photo


Senior Advisor
1,096 posts

I'm getting some "Insight" about http://www.candle-fundraising.org. On the Insight Tab, under Insight Breakdown, there is another tab for "Text Emphasis." It has all the <i> occurrences on the page. After looking at the page, I saw that they all occur in the code generated by Menu Builder.

Is this an SEO issue?
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User 122279 Photo


Senior Advisor
14,479 posts

I see that Insight wants 'strong' instead of bold, and 'em' instead of italics on certain key words in order to make them more emphasized. I have never seen anything in e.g. Google webmaster tools, SEO that they have that as a criteria, but you never know.
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User 10077 Photo


Senior Advisor
1,096 posts

I haven't seen anything either, but you never know. I figured it was good to ask.
ASK ME ANYTHING
I provide personalized help for Coffeecup Users including personal or group training for Site Designer, Web Form Builder and more via Zoom.
Email me at support@uscni.org or call 865-687-7698.

Did you know that Web Form Builder can be used for both simple and complicated forms and that it's not limited to the default fonts and buttons? Take a look at a form we developed for WindowTinting.com.
https://forms.windowtinting.com/forms/w … ppingcart/
User 244141 Photo


Ambassador
1,209 posts

Many SEO's think that bold and italics make a difference, but I have never found analytical data to back it up.

http://moz.com/search-ranking-factors
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User 474778 Photo


Registered User
215 posts

Using 'em' and 'strong' make ones site more compliant with what is considered current best practice, to separate semantics from presentation. Could be that simple. Who knows?
halfnium -AT- alum.mit.edu
Yes, I looked just like that in 1962.

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