I'm confused - I ran a scan on a site that doesn't have any <h1> tags on it. Insight didn't say anything about that. Am I outta touch here?

Thanks,

Byron

Confused as to what you are asking

h1, h2,h3,h4,h5,h6 are indicators to crawlers/bots whatever, as to the importance of the verbiage (site name, section titles etc, with h1 being the highest.
BUT they are optional, so if you don't have any for whatever reason, there is nothing wrong, everything will render & be ok as far as the browsers are concerned, just simply means they won't be able to identify & highlight the importance you place on any verbiage.

Thanks Wayan - I see what your saying I was just hoping that Insight would make more recommendations for SEO thatn that. I see what your saying about compliance I was just thinking that Insight would really give good advice - like under recommendations say that you should add h1 tags etc. Hope that makes sense

Byron

Not yet Artificial Intelligence

You should google something like H1 tags & their SEO impact

There are hundreds of great articles that explain things like that