Articles tagged “Search Engine Basics” - Sort by article_published_on - Order by desc

What is a Favicon

What is a Favicon This little icon allows you to place your company logo or corporate brand in the browser address bar. Not having one of these will not have a direct negative effect on your...

Keyword Prominence in the TITLE tag

Keyword prominence measures how close the keyword appears of the beginning of the sentence. The closer to the beginning your targeted keyword appears, the higher the prominence will be, with a...

Inbound Links and Search Results Explained

Why are my inbound links and results low? When trying to determine how many inbound links you may have to your website or just what your search results are, you may have noticed that the number...

SEO Resources

SEO Resources Now that you have all this information about your website, we are sure you are asking yourself "What do I do now?". Sifting through pages and pages of SEO books can be...

Are using Frames Bad?

Using Frames are Bad for SEO Frames are a major issue when it comes to SEO and can not only present problems with the search engines from spidering your site, they can also make it a...

What Meta Tags Should I Add to My Website?

There are three main Meta tags that should be in all websites. They are listed below by importance.  Title: What Is The TITLE Element? Towards the top of a webpage's HTML code,...

How Do Search Engines Rank Sites?

Whenever you use a search engine, you're asking the search engine to sort through the millions of web sites it has indexed, and try to find those sites that are related to your search words....

Default Stop Words

There are a number of words that search engines will treat differently when looking over your website and when you perform a search. These so called Stop Words  don't provide meaning...

What Are Hidden Keywords

One of the most common instances of spam on websites is the use of hidden keywords, which is also commonly referred to as invisible text. Hidden keywords are defined as text that cannot be seen by...

Keyword Stuffing

What Is Keyword Stuffing? "Keyword stuffing" is the term used to define the practice of inserting blocks of keywords with the sole purpose of increasing search engine rankings....

Mirror Sites

What Is A Mirror Site? The term "mirror site" refers to an identical website hosted on another domain/website address. Large websites usually provide a mirror website for different...

HTTP Referrers

If your web hosting provider grants you access to your Statistics, and you can view your HTTP Referrers, this can be very valueble information. You can do a search through these statistics for...

File and Folder Names

Do File or Folder names matter? Filenames usually carry very small significance in Search Engines, although every little helps. By choosing the correct filename you can increase your...

Internal Linking

Optimizing Your Links Just as Inbound links are important, internal linking structure can have a large effect on how your pages will rank in search engines. For optimal performance we...

JavaScript

The Use Of JavaScript JavaScript is commonly used to enhance web pages and increase functionality. JavaScript can be used to do things such as display the visitors name on a web page, show...

Image Maps

Although the use of image maps can save time and effort in cases where a single image should link to more than one URL, image maps cannot be read by search engines. This means that any links in...

Crawlers/Robots in Your Log Files

As you most probably know, search engines use "crawlers" to check your website for your content. Since your Website will not be listed in the major search engines unless their crawlers...

Duplicate Content

So, what exactly is duplicate content? It's actually a fairly self-explanatory term. Duplicate content is any content duplicated in one or more pages on your website, or several instances of...

Dynamic Sites

Dynamic sites are defined as sites that retrieve data from a "database" and display it in the users browser. Generally, a single CGI ("Common Gateway Interface") page or script...

The Google PageRank Concept

The Google PageRank Concept Google, the worlds most successful search engine, has been on the cutting edge of ranking websites since it's inception. When Google was invented, it was built...

What is Search Engine Optimization (SEO)?

Simply put, Search Engine Optimization (SEO) is the process of applying changes to a website in order to take advantage of an algorithm with the goal of ranking higher on search engine query...