I have a client (a city) & with staff & board members there are several options of how the site should look. The last redesign was done based on the pres. of the bd's ideas. Now the thought is it is too text heavy & lacks visual appeal - it is & it does, he didn't want people to have to click for info

So now they have a good idea (I have a sketch) of how they want the home pg to look & it is much more pleasing to the eye & still gets people get the info they want, quickly. The bulk of it will be the outsides of all the other pgs as well. This site has a lot of pgs - ie. there is a business directory & each bus. category will have a pg listing all bus. of that type.
They want 3 pics across the top, then a row of drop down menus which will lead to the 'info' pages, below that 3 columns of content, including a vital info, calendar of events, announcements, etc.
So my question is, do I try to tweek a CC template? Or do I code a pg from scratch & copy it for each of the add'l pgs within the site?
I just updated HTML editor.
Thanks for any input.
Jess