"Everything You Need to Know About Pricing Your Services
Striking a balance between profitability and having competitive rates is a common challenge renovation professionals face. How you price your services can determine if your business turns a profit or not.
To help, Houzz, the leading platform for home renovation and design, has developed a complete guide to help you set strategic pricing for your business and provide insights into the four common pricing questions that all business owners face.
Get the Guide Then click button link for the guide download
I clicked on the link and there was quite a large form to fill out giving them all of your current information minus financial info. At that point I stopped and did not fill out the form. In the past in this type of situation then they would want your credit card information. After they get financial info then you may get the price of the item and a accurate description of the item. Anyway I have made personal policy to never ever obtain an offer in this manner. So my suspicious nature and past experience has caused me not to fill out their form.
I believe that these practices are what makes it difficult to get people to click on forms. I think it is a good example of how not to conduct a promotional.
Another one I really hate is the one where you want an answer to their question and you click on it and get a video and 20 minutes into the video you still do not have satisfaction or are seeking the answer still. I have never completely watched the promotional videos they could be eternal for all I know. So you click on the second link to obtain the info that they tease you with and then you go through the process of giving all contact and financial info to get the precious item or information. I am of the opinion that this type of practice should be criminal. Unfortunately there is probably more of this type of practice rather than proper practices on the internet. These practices I believe are the reason why people are reluctant to click on forms.
Would be interested to hear from fellow site designers on this issue.