I am building a site in RSD based on a current site (not RSD). They want to use the same keywords that were used in their last site but I'm not finding them. Does anyone have a minute to look at the site and see if I'm just missing it?

http://tinyurl.com/z4btx7o

Thanks in advance!

Here is what i found on the home page

<meta name="keywords" content="Call (303) 919-1300 - The Tenenbaum Law Firm helps companies with business issues including Business and Securities cases." />

This on Attorney Profiles:

<meta name="keywords" content="Call (303) 919-1300 - The Tenenbaum Law Firm helps companies with business issues including Business and Securities cases. Attorney Profiles - Greenwood Village Business Lawyer" />

This on Practice Areas
<meta name="keywords" content="Call (303) 919-1300 - The Tenenbaum Law Firm helps companies with business issues including Business and Securities cases. Practice Areas - Colorado Business Lawyer" />

And finally this on Contact us
<meta name="keywords" content="Call (303) 919-1300 - The Tenenbaum Law Firm helps companies with business issues including Securities and Business cases. Contact Us - Denver Securities Lawyer" />

Yep, that's what I found too. Weird for keywords, right?

Thanks, just wanted to make sure I wasn't missing something!

Yes it is. What they have is more of a description. I would advise they reconsider what they are using for key words. They are not getting the best bang for their buck as far as SEO goes.

Hi Kristi,
I wouldn't worry too much about keywords if I were you. Matt Cutts at Google said they no longer take keywords into account when assessing a site's page rank. (see https://www.youtube.com/watch?v=jK7IPbnmvVU) If your client is worried about rankings I'd be more concerned about the errors in the page than keywords. Have you checked the errors in Google Webmaster tools or WC3 validation? Errors are far more likely to prevent a site getting to first page than stuffing it with keywords.

Keep in mind also that a lot of sites with little or no competition can artificially rank highly when in an overall sense, they would rank poorly if they had a few hundred rival sites to contend with. I've got a site (not responsive) that I haven't touched for six years. It still comes up on the second page of a google search for a specific area that only has 50 rivals.
Search another site I've got that hasn't been touched for eight years and it will still show up in Google's first page of results.

This is because when I was earning a living from those pages, I had them at the top of organic search results for many years. The searches they still respond to are for a small geographic area.

Good luck,
Doug

I have been a little out of SEO recently, but I do not think that have been any major trench shifts, except for Google saysing mobile sites get better results when searched by a mobile device.

Looking at that site, it needs some keyword work.
Google has explicitly stated they like structure, and they want their search bots to see and detect structure. That page has poor structure, so do not copy it they way they have it set up. The whole reason for what web page even existing is not given until the middle of the page, that they are a law firm providing legal services. That paragraph heading should be a <H1>, not <H4>. Basically, they are saying client success is more important than the service they provide. I doubt few people in need of a law firm will search "client success." The headings are also verbose and dilute the keywords. The whole homepage dilutes keywords because its a wall of text. I'll be honest, I forget offhand if it matter what order H1, H2 is in on a page, but - it will matter to people reading the page. Once they get there, if they can not rapidly find the information they want, they go to the next site. One can have great search results, but a poor bounce rate will negate whatever success there is in search results.

This is my suggestion. Create 2 different landing pages. One based on "law firm" and the other based on "client services" or pages for what types of legal services they provide. A DUI defendant wants a DUI lawyer.... I read the page, and I have no idea what they do, for all I know they specialize in wills. Each landing page should be targeted for the keyword group used for searching. Then link then back to the home page. It does not matter how the home page ranks, only the landing pages designed around relevant keyword searches. Or link those landing pages to relevant pages in the site. People do not like to drill down three links to search for what they are looking for. And right now, that wall of text is a downer against the 10-20 seconds (or less) people use when scanning a site to see if they want to pursue it.

They are a law firm. They should have some google adwords or other good analytics on the page. I am going to guess this page has a high bounce rate, and a very low time on page stats. It does not appear they have anything monitoring the site for analytics.

There is Google analytics on the page, but the code was put in the wrong place. It needs to be at the bottom, not the top. At least that is what Google says. It must be in the <body> and at end of page before </body>