PATRICK EVANS wrote:
Are you kidding? There is no customer database? You have to manually build your customer info via emails? No MY ACCOUNT info for customers to log-in for quick checkout? I've never heard of an e-commerce system that excludes this all important info...am I missing something here?
The problem with many shopping carts that force customers to register an account before they can even go out to the payment processor, is that they have very high levels of shopping cart abandonment. The independent figures indicate that figure can be as high as EIGHTY percent. That is especially so for 'impulse' purchases. In real terms, if shopping cart abandonment through lengthy checkout processes costs you as little as one in four potential customers, that is a significant loss for any small business.
The pro version of Cart Creator was designed right from the outset to retain the simple 'click to pay' architecture of the basic version. That means buyers deal directly with a reputable payment provider rather than an unknown site owner. For online traders, the benefits are they don't have hassles with SSL, or continually having to clean 'dead' entries from databases.
Cart Creator won't be suitable for everyone's needs, but for sites that want a simple to run store with minimum hassles and low levels of cart abandonment, it certainly ticks a lot of boxes.