Does anyone else feel that the store's checkout is a little too "clumsy"?

The reason I ask - I have a friend who hired me to design him a cart on the side. He was using a platform called Shopify that his original designer linked to his mainpage.

So I created a store for him using the Shopping cart Creator from Coffee Cup - which will save him $110 a month - however since we took it live - he has yet to make a sale?

He used to averaging 2 sales per week on his Shopify.

My friend thinks that the reason is at the checkout - the buttons on the bottom are confusing - he thinks there should be an actual button that says checkout - as the shopping public isn't used to pushing the Authorize.net logo or even Paypal for that matter.

Then if you do pick the Authorize.net logo - you get an message saying that you are leaving the site and going over to another - which may make people uncomfortable?

Anyway - I'm looking for some feedback on what I can do to help make his checkout page seem less "clumsy" and make the transaction seem more seemless?

Here is a link:

http://www.terraessentialscents.com

Thanks for your feedback....

Rob

Looking at your site, I don't think the checkout buttons are all that confusing, I think the issue is your header takes up almost 60% of the space on your page. You really have to scroll down far to find what is in your cart to then checkout.

Also, you have it set so when you add something to the cart, you stay on that product. I personally find it better when you add something to the cart, immediately take your customer to the cart. Don't leave them on the same page.

In short, I say shorten your header considerably and see if that helps any.

Have to agree with Scott... I don't feel that the buttons are the issue. As pointed out, especially on the checkout page, the header is a BIG issue. The store in general has a bit of a clumsy feel to it, I feel that it is set too narrow, causing things to look bunched up and causing me to have to scroll longer than I'd care to.

Both very good points - I made the fonts larger as the average candle client is a little bit older 40/50 year old women. But it does make the pages bigger.

I'll let my friend know your thoughts and see what he thinks?

He is still waiting for his first sale and it has been 3 weeks....

Just an update - I went in over the weekend and changed the fonts and made my pages MUCH smaller - also I have the shop going straight to checkout after someone puts something into a cart.

Thank guys for your input - see this week is they get a sale?