Here is a link that describes the various object tag attributes.
http://www.w3schools.com/tags/tag_object.asp
The <object> tag is used by IE. For Mozilla-based browsers, you also need to use the <embed> tag.
http://www.w3schools.com/flash/flash_inhtml.asp
Used together
<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,19,0" id="banner1" width="300" height="100">
<param name="movie" value="banner1.swf" />
<param name="bgcolor" value="#ffffff" />
<param name="quality" value="high" />
<param name="menu" value="false" />
<param name="title" value="bannerone" />
<param name="base" value="/" />
<param name="wmode" value="opaque" />
<param name="allowscriptaccess" value="samedomain" />
<embed type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash" name="banner1" width="300" height="100" src="banner1.swf" bgcolor="#ffffff" quality="high" menu="false" title="bannerone" base="/" wmode="opaque" allowscriptaccess="samedomain"><noembed></noembed></embed>
</object>
CoffeeCup... Yeah, they are the best!