There has been much discussion in SEO articles about adding Rich Snippets to a website to improve the appeal of the site's listing in search results and improve "click-through".

Has this been done using VSD? I have seen Rich Snippets Generators that help create the code. one such generator created this...

div xmlns="http://www.w3.org/1999/xhtml"
xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#"
xmlns:xsd="http://www.w3.org/2001/XMLSchema#"
xmlns:gr="http://purl.org/goodrelations/v1#"
xmlns:foaf="http://xmlns.com/foaf/0.1/"
xmlns:vcard="http://www.w3.org/2006/vcard/ns#">

<div typeof="gr:BusinessEntity" about="#company">
<div property="gr:legalName" content="DiSante Law Offices"></div>
<div property="vcard:tel" content="303-797-3311"></div>
<div rel="vcard:adr">
<div typeof="vcard:Address">
<div property="vcard:country-name" content="USA"></div>
<div property="vcard:locality" content="Littleton,CO"></div>
<div property="vcard:postal-code" content="80120"></div>
<div property="vcard:street-address" content="1150 W. Littleton Blvd. Ste 200"></div>
</div>
</div>
<div rel="foaf:logo" resource="http://www.littletonlaw.com/image.jpg"></div>
<div rel="foaf:page" resource=""></div>
</div>
</div>


The instructions also say: With this tool, you can create such snippets using the W3C RDFa format for simple copy-and-paste. Just insert them into your Web pages and update the XHTML/HTML page header markup, as explained below.

The explanation of updating the Header is a little confusing,

See link http://www.ebusiness-unibw.org/tools/grsnippetgen/

Anyway, am I heading down a dead end in this endeavor?

Hadn't heard a word about it before now. I'm looking into it though! Thanks for the tip

Here's a pretty good article about using microformats to help with SEO:
http://www.dotcult.com/seo-guide-to-microformats

And another one about using Schema:
http://www.seomoz.org/ugc/getting-the-m … croformats

Thanks for the link, Frank.
VSD does not include anything for generating microformats, but you should be able to add your code to VSD. Go to Edit > Edit Header and paste the Good Relations code in there.
It seems you would want to use the set-up for HTML5 or Other HTML in VSD.

Let us know if you give it a try