However important a #1 or #2 position in Google search results may be, it's useful to remember that it is not everything, nor is it the only thing that counts.
Just as an example, if you have an "active presence" elsewhere on the web and someone does a search on your name, will the information that pops up help you or hurt you? This kind of thing may prove to be of much greater relevance and importance, especially for a one-person operation like yours.
I would imagine that word of mouth and personal recomendations would count for much more in your line of business than trying to "engineer" your way from a #4 to a #2 (e.g.) position in the search results, which would probably be an exercise in futility anyway.
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