Hi Greg now we can make a start on this for you
Your a VSD user, first like me those technical terms land on deaf ears, and as a VSD user we dont need to know anything about them !!!!!!!!
Home page :: if you put your curser over the tab in say firefox, at present you see workhorsepainting.com
This is possibly what they are refering to as title tag :: in VSD its the page title for that particular page, and it wants to be specific to that page only, so i would be putting something like
Workhorse painting company based in Jacksonville Beaches Florida, for a personal professional interior & exterior decorating service call for a free estimate
Now in to get the best advantage change the page id to something like jacksonvilledecorator
now go to VSD edit top left of screen, and select edit keywords and descriptions.
In here you want in description (SOMETHING LIKE) :: Workhorse painting company based in Jacksonville Beaches Florida, for a personal professional interior & interior decorating service call for a free estimate
and in keywords :: jacksonville,beaches,florida,interior,exterior,painter,decorator,commercial,trade,custom,independant,proffessional,specialist,in,............,...........,...........,.............,postcode,list of towns you want work from
Try to use keywords that match your words in your page content.
Now for your about me page, you go through the exact same process but changing all the detail so it is different and attracts google in a different way.
ie :: Title :: Workhorse painting company for a personal professional one to one tradesman with thirty years experience in interior and exterior painting and decorating
Page id :: painterdecorator
keywords :: painter,decorator,professional,personal,independant,jacksonvillee,long,established,......etc
Resedential page :: specialist in painting and decorating interior and exterior residential properties in Jacksonville and surrounding area, postcode, list towns
Page id :: resedentialdecorating
If you get the drift page id reflects that page content, matches heading for page, and included in key words
Include likely spelling errors in keywords residential,resedential,resedent,resident
Have a look at my wedding car sit in signature you will see exactly how each heading matched each page id and results in the chauffeurdrivenluxurycars.co.uk/weddingcars url
it has very good page ranking for location in this case where he lives is Chalfont, Amersham, Chesham most local towns are Moorpark, Rickmansworth, Chorleywood and he wants mainly local clients for wedding car hire, and executive cars