Well, our recent “Save the Boobies” campaign got quite a few responses from people who felt we weren’t taking the subject of breast cancer seriously, so we wanted to take a moment to clear up our intent.

First, we never meant to offend anyone. Our aim in sending out an e-mail with a provocative subject line was to get people’s attention and raise money for a worthy cause. It’s a strategy used most notably by ta-tas (www.savethetatas.com), an organization that aims to raise awareness and support the fight against breast cancer. We ran the idea by the female members of our staff, as well as several of the most active female members in the CoffeeCup community, and the response was overwhelmingly positive. We also received positive feedback from many of our users, male and female. Nevertheless, we do apologize if we came off as offensive or insensitive to some of our users.

Second and most importantly, we do take the issue of breast cancer very seriously — in fact, one of the members of our staff helped design the Susan G. Komen for the Cure Website. Our mothers, grandmothers, daughters, sisters, aunts, coworkers, friends, and all the other women we know deserve to have safe, healthy lives. That’s why we want to get the word out.

To demonstrate our ongoing dedication to supporting breast cancer research, we’re going to double the amount of money we donate. That means that 20% of the revenue from all purchases made through our Pink Page will go straight to Susan G. Komen for the Cure. We’ve also added a donation button for people who may not need software but would still like to help out.

Thanks for your time,

The CoffeeCup Team