Framesets are commonly used on websites for many reasons. Perhaps the most common reason for using a frameset is to separate the main content of the website and the navigation menu. Framesets will...
Tags: Design, FireFactor, HTML, Search Engine Basics, Web Design
The importance of Meta tags for your web site can't be emphasized enough. A search engine doesn't read through your page to index you site - it usually uses keywords and short phrases.
Tags: FireFactor, SEO, Search Engine Basics
The term "search engine" is often used generically to describe both true search engines and directories. They are not the same. Search engines, such as AllTheWeb, Google, Excite or AltaVista,...
Tags: FireFactor, Popularity, SEO, Search Engine Basics
Whenever you use a search engine, you're asking the search engine to sort through the millions of Web sites it has indexed, and try to find those sites that are related to your search words. Once...
Tags: FireFactor, Popularity, SEO, Search Engine Basics
What Is Cloaking? Cloaking is the term given to the practice of delivering keyword-enriched content to spiders while showing different content to regular visitors. The rationale behind...
Tags: Common Mistakes, FireFactor, Flash, Popularity, SEO, Search Engine Basics
The Google PageRank Concept Google, the worlds most successful search engine, has been on the cutting edge of ranking websites since it's inception. When Google was invented, it was built on...
Tags: FireFactor, Popularity, SEO, Search Engine Basics
What Is A robots.txt File? Sometimes we need to let the search engine robots know that certain information should not be retrieved and stored by them. One of the most common methods for...
Tags: FireFactor, HTML, Popularity, SEO, Search Engine Basics
This is how often a keyword appears in your title tag. Generally, the higher the number of times a keyword appears in a page element, higher it's ranked in search engines. Here is an...
Tags: FireFactor, Optimization Strategies, Popularity, SEO, Search Engine Basics, Understanding Your Optimization Report, Word Counts
What Are Dynamic URLs? Dynamic pages are usually found on Websites driven by database technology, such as MySQL. Dynamic pages differ from static pages in that they usually require a query...
Tags: ASP, FireFactor, HTML, MySQL, Optimization Strategies, PHP, SEO, Search Engine Basics
Flash™ movies are a popular way to make Websites more compelling. Unfortunately, if you use Flash™ movies, or if you design your entire Website using Flash™ technology, your odds of...
Tags: Basic Design Tips, Common Mistakes, Design, Design Strategies, FireFactor, Flash, HTML, SEO, Search Engine Basics, Web Design
Defining Search Engine Optimization Search Engine Optimization (SEO) is a relatively new term, and it's familiarity amongst website owners is becoming more and more established at an...
Tags: FireFactor, Popularity, SEO, Search Engine Basics
Search Engines Search engines use "spiders" to "crawl" the internet, looking for pages to add to their index. Although submitting to search engines on a frequent basis is well advised, in...
Tags: FireFactor, SEO, Search Engine Basics
What Are Advanced Queries? Advanced queries enable you to perform special tasks on search engines. Google Queries? To check for all links to a given URL, use the query of form:...
Tags: FireFactor, SEO, Search Engine Basics
So, what exactly is duplicate content? It's actually a fairly self-explanatory term. Duplicate content is any content duplicated in one or more pages on your Website, or several instances of...
Tags: CSS, Common Mistakes, FireFactor, Optimization Strategies, SEO, Search Engine Basics
There is no such thing as a perfectly optimized page or site. There are going to be instances where some techniques are not viable because of the site's construction or programming. Search...
Tags: Common Mistakes, FireFactor, HTML, SEO, Search Engine Basics
Google gives the pages in your site a ranking based on the popularity of your site. They have several criteria which they use to give your page a ranking. The majority of this is based on your...
Tags: Detailed Report, FireFactor, Popularity, SEO, Search Engine Basics
Accessibility is an important factor to search engines and your users. Generally, search engines will give your site credit for being accessible and compliant with standards for users with...
Tags: Basic Design Tips, Design, Design Strategies, FireFactor, Report Overview, SEO, Search Engine Basics, Understanding Your Optimization Report, Web Design
In this area, we analyze your webpage to see if you are using flash elements. Search engines cannot read flash objects on your page. So if you are using flash it is important that you also add some...
Tags: Basic Design Tips, Design, Design Strategies, Detailed Report, FireFactor, Flash, SEO, Search Engine Basics, Understanding Your Optimization Report
Search Engines have programs called spiders, or crawlers. These spiders will come to the URL that you submit and follow all the links on that page, then all the links on those pages, and so on....
Tags: FireFactor, Popularity, SEO, Search Engine Basics
What Is Keyword Stuffing? "Keyword stuffing" is the term used to define the practice of inserting blocks of keywords with the sole purpose of increasing search engine rankings. Stuffed...
Tags: Common Mistakes, FireFactor, Optimization Strategies, SEO, Search Engine Basics
Designing a website for search engines is similar to designing a website for regular visitors, although there are some important points to keep in mind during the design stage of your ...
Tags: Basic Design Tips, Design, Design Strategies, FireFactor, Flash, HTML, PHP, SEO, Search Engine Basics, Web Design
The Use Of JavaScript JavaScript is commonly used to enhance web pages and increase functionality. JavaScript can be used to do things such as display the visitors name on a web page, show...
Tags: FireFactor, HTML, JavaScript, Optimization Strategies, SEO, Search Engine Basics
As you most probably know, search engines use "crawlers" to check your Website for your content. Since your Website will not be listed in the major search engines unless their crawlers come and...
Tags: FTP, FireFactor, HTML, Search Engine Basics
If your webhosting provider gives you access to see your Statistics, and you can view your HTTP Referrers, this can be very valueble information. You can do a search through these statistics...
Tags: FireFactor, Optimization Strategies, Popularity, SEO, Search Engine Basics, Technical Factors
Do File or Folder names matter? Filenames usually carry very small significance in Search Engines, although every little helps. By choosing the correct filename you can increase your...
Tags: FireFactor, HTML, Optimization Strategies, SEO, Search Engine Basics
Given that search engines place a great degree of emphasis on the <title></title> tag, many people assume that using more than one tag will increase their ranking. This is not true, even...
Tags: Common Mistakes, FireFactor, SEO, Search Engine Basics
There are many issues that you should consider when placing your keywords in your text. Some search engines index all of the words on your page and others may use only the beginning text on your...
Tags: FireFactor, Optimization Strategies, Popularity, SEO, Search Engine Basics
Redirects are bits of code that you can put on your Website to redirect users from one page of your site to another, or direct them to a whole other URL. It is advised that you don’t use...
Tags: Common Mistakes, Detailed Report, FireFactor, Popularity, SEO, Search Engine Basics, Understanding Your Optimization Report
What Is A Mirror Site? The term "mirror site" refers to an identical Website hosted on another domain/Website address. Large Websites usually provide a mirror Website for different...
Tags: Common Mistakes, FireFactor, SEO, Search Engine Basics
Optimizing Your Links Just as Inbound links are important, internal linking structure can have a large effect on how your pages will rank in search engines. For optimal performance we...
Tags: FireFactor, Links, Optimization Strategies, Popularity, SEO, Search Engine Basics

