Articles tagged “Search Engine Basics”

Using Framesets

Framesets are commonly used on websites for many reasons. Perhaps the most common reason for using a frameset is to separate the main content of the website and the navigation menu. Framesets will...

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Article ID: 313 | Published On: Dec 31, 2004 | 2,094 views | Rated 3 stars by 296 people

What are Meta Tags and why are they so important ?

The importance of Meta tags for your web site can't be emphasized enough. A search engine doesn't read through your page to index you site - it usually uses keywords and short phrases.

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Article ID: 276 | Published On: Nov 18, 2004 | 1,512 views | Rated 3 stars by 293 people

What are Search Engines and how do they work ?

The term "search engine" is often used generically to describe both true search engines and directories. They are not the same. Search engines, such as AllTheWeb, Google, Excite or AltaVista,...

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Article ID: 274 | Published On: Nov 18, 2004 | 1,354 views | Rated 3 stars by 253 people

How do search engines rank sites ?

Whenever you use a search engine, you're asking the search engine to sort through the millions of Web sites it has indexed, and try to find those sites that are related to your search words. Once...

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Article ID: 275 | Published On: Nov 18, 2004 | 1,455 views | Rated 3 stars by 240 people

Cloaking

What Is Cloaking? Cloaking is the term given to the practice of delivering keyword-enriched content to spiders while showing different content to regular visitors. The rationale behind...

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Article ID: 323 | Published On: Jan 11, 2005 | 1,517 views | Rated 3 stars by 214 people

The Google PageRank Concept

The Google PageRank Concept Google, the worlds most successful search engine, has been on the cutting edge of ranking websites since it's inception. When Google was invented, it was built on...

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Article ID: 385 | Published On: Sep 7, 2006 | 1,426 views | Rated 3 stars by 193 people

The robots.txt File

What Is A robots.txt File? Sometimes we need to let the search engine robots know that certain information should not be retrieved and stored by them. One of the most common methods for...

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Article ID: 302 | Published On: Dec 30, 2004 | 1,625 views | Rated 3 stars by 192 people

Keyword Frequency in the TITLE tag

This is how often a keyword appears in your title tag. Generally, the higher the number of times a keyword appears in a page element, higher it's ranked in search engines. Here is an...

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Article ID: 396 | Published On: Nov 22, 2006 | 1,390 views | Rated 3 stars by 185 people

Dynamic URLs

What Are Dynamic URLs? Dynamic pages are usually found on Websites driven by database technology, such as MySQL. Dynamic pages differ from static pages in that they usually require a query...

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Article ID: 312 | Published On: Dec 31, 2004 | 1,807 views | Rated 3 stars by 176 people

Flash™ Content

Flash™ movies are a popular way to make Websites more compelling. Unfortunately, if you use Flash™ movies, or if you design your entire Website using Flash™ technology, your odds of...

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Article ID: 326 | Published On: Jan 11, 2005 | 2,471 views | Rated 3 stars by 175 people

What Is Search Engine Optimization

Defining Search Engine Optimization Search Engine Optimization (SEO) is a relatively new term, and it's familiarity amongst website owners is becoming more and more established at an...

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Article ID: 304 | Published On: Dec 30, 2004 | 1,330 views | Rated 3 stars by 173 people

Search Engines & Directories

Search Engines Search engines use "spiders" to "crawl" the internet, looking for pages to add to their index. Although submitting to search engines on a frequent basis is well advised, in...

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Article ID: 305 | Published On: Dec 30, 2004 | 1,140 views | Rated 3 stars by 165 people

Advanced Search Queries

What Are Advanced Queries? Advanced queries enable you to perform special tasks on search engines. Google Queries? To check for all links to a given URL, use the query of form:...

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Article ID: 306 | Published On: Dec 30, 2004 | 1,299 views | Rated 3 stars by 145 people

Duplicate Content

So, what exactly is duplicate content? It's actually a fairly self-explanatory term. Duplicate content is any content duplicated in one or more pages on your Website, or several instances of...

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Article ID: 383 | Published On: Sep 7, 2006 | 1,586 views | Rated 3 stars by 139 people

Abusing SEO Techniques

There is no such thing as a perfectly optimized page or site. There are going to be instances where some techniques are not viable because of the site's construction or programming. Search...

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Article ID: 501 | Published On: Dec 19, 2006 | 2,007 views | Rated 3 stars by 137 people

Google Page Rank

Google gives the pages in your site a ranking based on the popularity of your site. They have several criteria which they use to give your page a ranking. The majority of this is based on your...

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Article ID: 462 | Published On: Nov 27, 2006 | 1,409 views | Rated 3 stars by 92 people

Website Accessibility

Accessibility is an important factor to search engines and your users. Generally, search engines will give your site credit for being accessible and compliant with standards for users with...

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Article ID: 415 | Published On: Nov 27, 2006 | 1,255 views | Rated 3 stars by 87 people

Using Flash

In this area, we analyze your webpage to see if you are using flash elements. Search engines cannot read flash objects on your page. So if you are using flash it is important that you also add some...

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Article ID: 440 | Published On: Nov 27, 2006 | 1,210 views | Rated 3 stars by 56 people

Will my entire site be indexed or just the front page ?

Search Engines have programs called spiders, or crawlers. These spiders will come to the URL that you submit and follow all the links on that page, then all the links on those pages, and so on....

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Article ID: 267 | Published On: Nov 18, 2004 | 1,346 views | Rated 2 stars by 410 people

Keyword Stuffing

What Is Keyword Stuffing? "Keyword stuffing" is the term used to define the practice of inserting blocks of keywords with the sole purpose of increasing search engine rankings. Stuffed...

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Article ID: 324 | Published On: Jan 11, 2005 | 1,557 views | Rated 2 stars by 301 people

Website Design & Layout

Designing a website for search engines is similar to designing a website for regular visitors, although there are some important points to keep in mind during the design stage of your ...

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Article ID: 303 | Published On: Dec 30, 2004 | 1,962 views | Rated 2 stars by 292 people

JavaScript

The Use Of JavaScript JavaScript is commonly used to enhance web pages and increase functionality. JavaScript can be used to do things such as display the visitors name on a web page, show...

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Article ID: 315 | Published On: Jan 11, 2005 | 1,349 views | Rated 2 stars by 290 people

Crawlers/Robots in Your Log Files

As you most probably know, search engines use "crawlers" to check your Website for your content. Since your Website will not be listed in the major search engines unless their crawlers come and...

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Article ID: 387 | Published On: Sep 7, 2006 | 1,173 views | Rated 2 stars by 278 people

HTTP Referrers

If your webhosting provider gives you access to see your Statistics, and you can view your HTTP Referrers, this can be very valueble information. You can do a search through these statistics...

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Article ID: 320 | Published On: Jan 11, 2005 | 2,178 views | Rated 2 stars by 253 people

File and Folder Names

Do File or Folder names matter? Filenames usually carry very small significance in Search Engines, although every little helps. By choosing the correct filename you can increase your...

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Article ID: 319 | Published On: Jan 11, 2005 | 1,240 views | Rated 2 stars by 245 people

Multiple Title Tags

Given that search engines place a great degree of emphasis on the <title></title> tag, many people assume that using more than one tag will increase their ranking. This is not true, even...

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Article ID: 322 | Published On: Jan 11, 2005 | 1,430 views | Rated 2 stars by 240 people

Keyword Prominence

There are many issues that you should consider when placing your keywords in your text. Some search engines index all of the words on your page and others may use only the beginning text on your...

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Article ID: 390 | Published On: Nov 22, 2006 | 1,086 views | Rated 2 stars by 240 people

Redirects

Redirects are bits of code that you can put on your Website to redirect users from one page of your site to another, or direct them to a whole other URL. It is advised that you don’t use...

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Article ID: 391 | Published On: Nov 22, 2006 | 1,361 views | Rated 2 stars by 238 people

Mirror Sites

What Is A Mirror Site? The term "mirror site" refers to an identical Website hosted on another domain/Website address. Large Websites usually provide a mirror Website for different...

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Article ID: 321 | Published On: Jan 11, 2005 | 1,294 views | Rated 2 stars by 235 people

Internal Linking

Optimizing Your Links Just as Inbound links are important, internal linking structure can have a large effect on how your pages will rank in search engines. For optimal performance we...

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Article ID: 318 | Published On: Jan 11, 2005 | 1,426 views | Rated 2 stars by 233 people

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