What Is The TITLE Tag? Towards the top of WebPages, within the <head></head> tag, resides the infamous <title> tag. This tag is used to show the title of your webpage in the "title...
Tags: FireFactor, HTML, Optimization Strategies, SEO
This is how often a keyword appears in your title tag. Generally, the higher the number of times a keyword appears in a page element, higher it's ranked in search engines. Here is an...
Tags: FireFactor, Optimization Strategies, Popularity, SEO, Search Engine Basics, Understanding Your Optimization Report, Word Counts
What Are Dynamic URLs? Dynamic pages are usually found on Websites driven by database technology, such as MySQL. Dynamic pages differ from static pages in that they usually require a query...
Tags: ASP, FireFactor, HTML, MySQL, Optimization Strategies, PHP, SEO, Search Engine Basics
So, what exactly is duplicate content? It's actually a fairly self-explanatory term. Duplicate content is any content duplicated in one or more pages on your Website, or several instances of...
Tags: CSS, Common Mistakes, FireFactor, Optimization Strategies, SEO, Search Engine Basics
In this section of your optimization report, we analyze your Webpage to see if you are using CSS elements. CSS elements can be advantageous to your site. This is because you can use CSS to move...
Tags: CSS, Detailed Report, FireFactor, Optimization Strategies, SEO, Understanding Your Optimization Report
What Is Keyword Stuffing? "Keyword stuffing" is the term used to define the practice of inserting blocks of keywords with the sole purpose of increasing search engine rankings. Stuffed...
Tags: Common Mistakes, FireFactor, Optimization Strategies, SEO, Search Engine Basics
The Use Of JavaScript JavaScript is commonly used to enhance web pages and increase functionality. JavaScript can be used to do things such as display the visitors name on a web page, show...
Tags: FireFactor, HTML, JavaScript, Optimization Strategies, SEO, Search Engine Basics
Image & Spiders Images in themselves cannot be read by spiders / robots. Images can however be used to assist in the optimization procedure if the <alt> and <title> attributes are...
Coupled with the " meta keywords " tag, the "meta description" tag is located at the top of your page within the [HEAD>[/HEAD> tag. While this tag now carries a reduced weight (significance)...
Tags: FireFactor, HTML, Optimization Strategies, PHP, Popularity, SEO
If your webhosting provider gives you access to see your Statistics, and you can view your HTTP Referrers, this can be very valueble information. You can do a search through these statistics...
Tags: FireFactor, Optimization Strategies, Popularity, SEO, Search Engine Basics, Technical Factors
Do File or Folder names matter? Filenames usually carry very small significance in Search Engines, although every little helps. By choosing the correct filename you can increase your...
Tags: FireFactor, HTML, Optimization Strategies, SEO, Search Engine Basics
Optimizing HTML Source Code In the age of broadband internet access, it can be somewhat easy to forget about optimizing for lower bandwidth visitors. Many people these days use DSL or Cable...
Tags: CSS, FireFactor, HTML, JavaScript, Optimization Strategies
There are many issues that you should consider when placing your keywords in your text. Some search engines index all of the words on your page and others may use only the beginning text on your...
Tags: FireFactor, Optimization Strategies, Popularity, SEO, Search Engine Basics
Page Loading Times When you visit a website, how long will you wait for a web page to load before becomming agitated and clicking the back button? Most people won't wait longer than 8-12...
Tags: FireFactor, HTML, Optimization Strategies
Optimizing Your Links Just as Inbound links are important, internal linking structure can have a large effect on how your pages will rank in search engines. For optimal performance we...
Tags: FireFactor, Links, Optimization Strategies, Popularity, SEO, Search Engine Basics
Total Word Count represents the total number of words we found on your page and that is visible to the search engines. Total word count counts all words that are in your body tag. Typically,...
Tags: FireFactor, Optimization Strategies, Page Text, Understanding Your Optimization Report
What Is The Meta Keywords Tag? The meta keywords tag is located at the top of your page within the head tag. This tag has been around for years and at one point was a very important component...
Tags: CSS, FireFactor, HTML, Optimization Strategies, SEO, Search Engine Basics
Site Themes Much like how books have specific topics, websites are sometimes classified as having specific themes. For example, www.coffeecup.com has the theme of Website Design Software. ...
Tags: Design, Design Strategies, FireFactor, Optimization Strategies, Popularity, SEO, Web Design
Dynamic Sites Dynamic sites are defined as sites that retrieve data from a "database" and display it in the users browser. Generally, a single CGI ("Common Gateway Interface") page or script...
Tags: FireFactor, Optimization Strategies, PHP, Popularity, SEO, Search Engine Basics
The Off-Site Criteria Theory As the competition online continues to grow, more emphasis has been put on SEO (Search Engine Optimization). This emphasis on SEO has put stress on search...
Tags: Email, FireFactor, Links, Optimization Strategies, Popularity, SEO, Search Engine Basics
What Is Word Proximity? Many search engines now employ "word proximity" search. This term relates to how search engines can facilitate the searching of queries consisting of phrases (2 or...
Tags: FireFactor, Optimization Strategies, Popularity, SEO, Search Engine Basics
Although the use of image maps can save time and effort in cases where a single image should link to more than one URL, image maps cannot be read by search engines. This means that any links...
Tags: FireFactor, HTML, Optimization Strategies, SEO, Search Engine Basics
Keyword prominence measures how close the keyword appears of the beginning of the sentence. The closer to the beginning your targeted keyword appears, the higher the prominence will be, with a...
Tags: FireFactor, Optimization Strategies, Popularity, SEO, Technical Factors
Keywords in the URLs of your site only will give you a marginal boost in your site's ranking in the search engines. Although it may only have as much as a 20% impact on your overall rankings,...
Tags: FireFactor, Optimization Strategies, SEO
Optimization looks at how well your site is optimized. We look at several different factors of on and off page optimization. We look at the content or text on your page for prominence, count and...
Tags: FireFactor, Optimization Strategies, Report Overview, Understanding Your Optimization Report
This tells you the time it takes for your page to load on different Internet connection settings. You'll want to make sure that you try and keep the size (kb) as small as possible. The reason for...
Tags: Detailed Report, FireFactor, Optimization Strategies, SEO, Search Engine Basics, Technical Factors, Understanding Your Optimization Report
The size of the code of the scripts you are using can slow down the search engines because this forces them to wade through the code. It is best to call your scripts from an external file where...
Tags: Basic Design Tips, Design Strategies, FireFactor, Optimization Strategies, Technical Factors, Web Design
Here we scan your site to find out how many images exist on your webpage. The fewer images on your page the faster your page will load for your users.
Tags: Detailed Report, FireFactor, Optimization Strategies, Understanding Your Optimization Report
The optimization tool is a way to decrease the file size of your GIF file. It will not affect the way the animation is displayed, nor will it decrease the quality of the animation in any...
