What Is Keyword Stuffing?

"Keyword stuffing" is the term used to define the practice of inserting blocks of keywords with the sole purpose of increasing search engine rankings. Stuffed keywords are generally of poor grammatical structure and would make little or no sense to human visitors.

Given that search engines use the text on pages to rank websites, the theory behind stuffed keywords is that the density for targeted keywords will increase. Although using stuffed keywords will indeed increase the density for the targeted keywords, this practice is considered spamming by search engines. Stuffed keywords are sometimes disguised as hidden text.

Can Stuffing Be Detected?

Search engines can easily detect keyword stuffing, and most search engines will place a complete ban on the offending website. Given that our goal is to increase your rankings, not get you banned, we encourage you to refrain from using keyword stuffing!

Here is an example of keyword stuffing:

keyword keyword keyword2 keyword3 keyword
keyword keyword keyword2 keyword3 keyword
keyword keyword keyword2 keyword3 keyword
keyword keyword keyword2 keyword3 keyword