Did a website for a friend of mine WWW.firedupevents.net that is for renting moon bounces and inflatables. Site has been up for a couple of weeks and is ranked #2 in Google when a search for business name is done which is great. The problem is..the site is not showing up at all when we search for "inflatable rentals moon bounce " even if we put the town name and state in the search string... Hamilton NJ. I set Meta tags OK I believe. ..can Antony give me any ideas?

SEO is based on many things. How you optimize your website, how many clicks your site gets, who links to you and how important they are, etc. You have to realize that if you are in a business that nobody does, you will rank first page but if you are doing something everybody does, you may never rank first page. Some things to consider are:

SEO tags in your html
Page title reflecting page content
Header tags reflecting page content
Page text reflecting seo tags
Too long a description or too many keywords are bad
Keywords that do not reflect true site content will get you penalized

http://www.coffeecup.com/help/articles/search?tag=SEO