Articles tagged “Search Engine...

Absolute vs. Relative Paths/Links

Still today, one of the more tricky and confusing things about HTML is linking to other pages and sites, especially when absolute and relative paths come into play. But worry not! Creating links...

What Meta Tags Should I Add to My Website?

There are three main Meta tags that should be in all websites. They are listed below by importance.  Title: What Is The TITLE Element? Towards the top of a webpage's HTML code,...

Creating an iOS Home Screen Icon

What is an iOS Home Screen Icon? With the Apple iPhone, adding an icon to the Home Screen allows you to access websites quickly without having to open your browser. Instead of a generic Apple...

Website Insight Quick Start Guide

Website Insight is a hot new tool for analyzing and improving your website’s search engine visibility and visitor’s friendliness. Some might call it SEO software, but in reality it is...

Chatper 8: Semantic Markup

“A day wasted on others is not wasted on one’s self.” - Charles Dickens, A Tale of Two Cities What does this quote have to do with Semantic Markup? Read on to learn...

JavaScript

The Use Of JavaScript JavaScript is commonly used to enhance web pages and increase functionality. JavaScript can be used to do things such as display the visitors name on a web page, show...

What Are Hidden Keywords

One of the most common instances of spam on websites is the use of hidden keywords, which is also commonly referred to as invisible text. Hidden keywords are defined as text that cannot be seen by...

What is a Robots.TXT File

What is a robots.txt File? Sometimes we need to let search engine robots know that certain information should not be retrieved and stored by them. One of the most common methods for defining...

HTTP Referrers

If your web hosting provider grants you access to your Statistics, and you can view your HTTP Referrers, this can be very valueble information. You can do a search through these statistics for...

Meta Tag Generator App

HEAD DATA Meta tags are a way to provide additional information about your page. This information is not displayed on your page and is used primarily for search engines and other services to...

Placement of your sitemap file

Where does the sitemap go? There are two kinds of sitemaps that you could have as part of your website structure. The first one that is actually part of your website design. This is what...

Understanding Keywords

Identifying Alternate Keywords Firstly, what is a keyword? A keyword is any word or phrase that can be used to describe the topic of a given website. A keyword is a single word, and a keyphrase...

Alt Text

Optimizing Images The <alt> attribute has the fundamental purpose of briefly describing the image, so that if the image is not present for any reason, it can be replaced by the...

Leverage Browser Caching

Browser caching is a simple way to reduce the number of HTTP requests from a users browser to your server, thus improving loading times, website performance and even the user experience. Reducing...

Improving Load Times

Speeding Up Your Website Slow loading pages not only make it difficult for visitors to access your site, some may simply leave it altogether. Google considers page load speed an important...

Website Design & Layout

Designing a website for search engines is similar to designing a website for regular visitors, although there are some important points to keep in mind during the design stage of your website....

Why Nested Tables Are Bad For SEO

Why Nested Tables Are Bad Using nested tables may seem like the easier route to take when designing a website, but they are not recommended for a number of reasons. First, they require a longer...

Dynamic Sites

Dynamic sites are defined as sites that retrieve data from a "database" and display it in the users browser. Generally, a single CGI ("Common Gateway Interface") page or script...

The Google PageRank Concept

The Google PageRank Concept Google, the worlds most successful search engine, has been on the cutting edge of ranking websites since it's inception. When Google was invented, it was built...

HTML Optimization Tips

Optimizing Your Website In the age of broadband internet access, it can be somewhat easy to forget about optimizing for lower bandwidth visitors. Many people these days use DSL or Cable...

Keyword Stuffing

What Is Keyword Stuffing? "Keyword stuffing" is the term used to define the practice of inserting blocks of keywords with the sole purpose of increasing search engine rankings....

Duplicate Content

So, what exactly is duplicate content? It's actually a fairly self-explanatory term. Duplicate content is any content duplicated in one or more pages on your website, or several instances of...

SEO Resources

SEO Resources Now that you have all this information about your website, we are sure you are asking yourself "What do I do now?". Sifting through pages and pages of SEO books can be...

HTTP Status Codes

Server response headers are a useful way to check to see if your site is responding correctly to any request for a page on your server. There are nine HTTP status codes that we are mostly...

File Compression Application

Speed is a big ranking factor with the search engines, so you want your website to load as fast as possible. More compact files take less time to load and therefore speed up your website and your...

What is a Favicon

What is a Favicon This little icon allows you to place your company logo or corporate brand in the browser address bar. Not having one of these will not have a direct negative effect on your...

What is Search Engine Optimization (SEO)?

Simply put, Search Engine Optimization (SEO) is the process of applying changes to a website in order to take advantage of an algorithm with the goal of ranking higher on search engine query...

Chapter 12: Generating an SEO Report in Website Insight

Yep, you asked for it, we listened. Using Website Insight you can now create customized reports based on the scanned data the app finds. Within a matter of minutes, you can export a...

Chapter 1: Getting To Know Website Insight

As soon as a correct URL has been entered, and the 'Get Insight!' button pressed, WI goes out to collect an enormous amount of data. This data gather is very similar to the spidering...

Crawlers/Robots in Your Log Files

As you most probably know, search engines use "crawlers" to check your website for your content. Since your Website will not be listed in the major search engines unless their crawlers...