Articles tagged “Search Engine...

Absolute vs. Relative Paths/Links

Still today, one of the more tricky and confusing things about HTML is linking to other pages and sites, especially when absolute and relative paths come into play. But worry not! Creating links...

What Meta Tags Should I Add to My Website?

There are three main Meta tags that should be in all websites. They are listed below by importance.  Title: What Is The TITLE Element? Towards the top of a webpage's HTML code,...

Creating an iOS Home Screen Icon

What is an iOS Home Screen Icon? With the Apple iPhone, adding an icon to the Home Screen allows you to access websites quickly without having to open your browser. Instead of a generic Apple...

Website Insight Quick Start Guide

Website Insight is a hot new tool for analyzing and improving your website’s search engine visibility and visitor’s friendliness. Some might call it SEO software, but in reality it is...

JavaScript

The Use Of JavaScript JavaScript is commonly used to enhance web pages and increase functionality. JavaScript can be used to do things such as display the visitors name on a web page, show...

What is a Robots.TXT File

What is a robots.txt File? Sometimes we need to let search engine robots know that certain information should not be retrieved and stored by them. One of the most common methods for defining...

HTTP Referrers

If your web hosting provider grants you access to your Statistics, and you can view your HTTP Referrers, this can be very valueble information. You can do a search through these statistics for...

What Are Hidden Keywords

One of the most common instances of spam on websites is the use of hidden keywords, which is also commonly referred to as invisible text. Hidden keywords are defined as text that cannot be seen by...

Website Design & Layout

Designing a website for search engines is similar to designing a website for regular visitors, although there are some important points to keep in mind during the design stage of your website....

Alt Text

Optimizing Images The <alt> attribute has the fundamental purpose of briefly describing the image, so that if the image is not present for any reason, it can be replaced by the...

Understanding Keywords

Identifying Alternate Keywords Firstly, what is a keyword? A keyword is any word or phrase that can be used to describe the topic of a given website. A keyword is a single word, and a keyphrase...

Placement of your sitemap file

Where does the sitemap go? There are two kinds of sitemaps that you could have as part of your website structure. The first one that is actually part of your website design. This is what...

The Google PageRank Concept

The Google PageRank Concept Google, the worlds most successful search engine, has been on the cutting edge of ranking websites since it's inception. When Google was invented, it was built...

Keyword Stuffing

What Is Keyword Stuffing? "Keyword stuffing" is the term used to define the practice of inserting blocks of keywords with the sole purpose of increasing search engine rankings....

Duplicate Content

So, what exactly is duplicate content? It's actually a fairly self-explanatory term. Duplicate content is any content duplicated in one or more pages on your website, or several instances of...

Dynamic Sites

Dynamic sites are defined as sites that retrieve data from a "database" and display it in the users browser. Generally, a single CGI ("Common Gateway Interface") page or script...

Improving Load Times

Speeding Up Your Website Slow loading pages not only make it difficult for visitors to access your site, some may simply leave it altogether. Google considers page load speed an important...

What is Search Engine Optimization (SEO)?

Simply put, Search Engine Optimization (SEO) is the process of applying changes to a website in order to take advantage of an algorithm with the goal of ranking higher on search engine query...

Why Nested Tables Are Bad For SEO

Why Nested Tables Are Bad Using nested tables may seem like the easier route to take when designing a website, but they are not recommended for a number of reasons. First, they require a longer...

Internal Linking

Optimizing Your Links Just as Inbound links are important, internal linking structure can have a large effect on how your pages will rank in search engines. For optimal performance we...

Crawlers/Robots in Your Log Files

As you most probably know, search engines use "crawlers" to check your website for your content. Since your Website will not be listed in the major search engines unless their crawlers...

How Do Search Engines Rank Sites?

Whenever you use a search engine, you're asking the search engine to sort through the millions of web sites it has indexed, and try to find those sites that are related to your search words....

SEO Resources

SEO Resources Now that you have all this information about your website, we are sure you are asking yourself "What do I do now?". Sifting through pages and pages of SEO books can be...

File Compression Application

Speed is a big ranking factor with the search engines, so you want your website to load as fast as possible. More compact files take less time to load and therefore speed up your website and your...

HTTP Status Codes

Server response headers are a useful way to check to see if your site is responding correctly to any request for a page on your server. There are nine HTTP status codes that we are mostly...

Mirror Sites

What Is A Mirror Site? The term "mirror site" refers to an identical website hosted on another domain/website address. Large websites usually provide a mirror website for different...

Default Stop Words

There are a number of words that search engines will treat differently when looking over your website and when you perform a search. These so called Stop Words  don't provide meaning...

What is a Favicon

What is a Favicon This little icon allows you to place your company logo or corporate brand in the browser address bar. Not having one of these will not have a direct negative effect on your...

Inbound Links and Search Results Explained

Why are my inbound links and results low? When trying to determine how many inbound links you may have to your website or just what your search results are, you may have noticed that the number...

File and Folder Names

Do File or Folder names matter? Filenames usually carry very small significance in Search Engines, although every little helps. By choosing the correct filename you can increase your...