Google’s big algorithm update and the iWatch release

Predictions from our March 2014 article (link below) are rapidly becoming a reality. The Google ranking update that favors mobile-friendly sites is expected to cause the largest shake-up in years...


We predicted this in our 2014 article with the slight provocative title Websites need to Adapt or Die. Devices continue to become more diverse in size, and websites need to cater to all of them to be successful.

Websites that are problematic to use on smaller screens will end up with lower search rankings, attract fewer visitors, and over time steadily loose relevance.

Responsive sites are mobile friendly

Responsive design has proven to be the proper approach to creating websites that are mobile-friendly. And a layout that can adapt to any display width is the core, and most important part, of any responsive site.

With the continued growth of mobile internet traffic, Google takes a step that’s only logical. Their new algorithm, scheduled for roll-out April 21st, will favor sites that offer a smooth experience on mobile devices.

That’s why we first created our responsive app series. In view of the current developments, it is more important now than ever to get started.


Time to get started

Responsive design might sound intimidating, after all, designing without fixed dimensions is unheard of in a physical world. However, with the intuitive CoffeeCup tools and a little bit of planning, these techniques will soon be as familiar as riding a bike…with the wind at your back.

The first step is to organize and structure the content. What site elements will there be, what are they about and what is the order of priority? This is an important step in the design process that will help to create a site and message with an authentic feel. Layout Maker is an excellent tool to do this with.

When you're ready to add personality to the design, Responsive Site Designer is the perfect app. It has all the features of Layout Maker and more by allowing you to add the design layer visually without having to dive into the code.

Get the full comparision between Layout Maker and Site Designer.

Learn more about Responsive Layout Maker
Learn more about Responsive Site Designer