Also, consider this
Backlinks (relevant, authoritative etc) need to be earned, the site giving the link will ask, why does this site deserve to be linked to.
The best way to convince them it's worth doing is presenting to them & therefore your other visitors a visually pleasing & attractive experience
Your site has to be user-friendly (another website won't really be happy to link to another website that doesn't do it.)
If you please your visitor, you will please Google If your visitors don’t like your website, then Google won’t either..
To build a real online business, you must focus on pleasing your visitor's consistently
(and that doesn't mean doing the work they may want you to do to their satisfaction, it means the look & feel of your site)
Satisfied visitors will SHARE
your content on social media without your need to put some sort of a second homepage.
satisfied visitors will RETURN
to your website regardless of your SERP
Your SEO work & your reputation will grow organically when you put your user's experience first.
Your Content TEXT
(not images) Must convey to your visitor, the trust that they need in order to continue & that you are providing what it is they came to your site for in the first place.
All this should be easily readable at first glance, Your large image as nice as it is isn't going to convey that within the first 5 seconds that is needed to convince your visitors to stay. Your Content (words) will.
Who cares if Google is saying that 20 organic visitors arrived from however many searches a month, that is an opportunity to possibly help 20 people. who if they have the great experience & results that they expect, will possibly grow to 20 more etc etc
The moral of all this is that your content needs to help people believe that you can help achieve a goal or solve a problem for them, all within a short space of time, and that also doesn't mean the actual work you do, but the short time it takes for a visitor to see your landing page, before moving on, if they don't get convinced., all the SEO work in the world won't amount to a can of worms if you don't have something like that in place in the beginning..
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