Sound can be used in different ways on a website. The most popular is embedding it into a webpage so that every time a user loads your page, they will hear constant background music. This doesn't affect search engines and how they rank your site, but it can slow them down. Sound can also annoy users on slower connections, since they may not want to wait for your sound to load for them to view the webpage. If it takes too long, the user could end up leaving your site. In fact, the majority of users find embedded music annoying, intrusive, and amateurish.
Instead, you should provide users a way to easily turn the sound on and off. CoffeeCup Web JukeBox allows you to add MP3s to your site and offer users the controls to turn it off if they wish.
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