This is how often a keyword appears in your title tag. Generally, the higher the number of times a keyword appears in a page element, higher it's ranked in search engines.
Here is an Example of Keyword Frequency:
If the pages Title is "Get the best ABC services provided by ABC Company", the frequency of keyword "ABC" in the Title tag will be two.
Frequency relates only to the exact matches of a keyword. Therefore, frequency of key phrase "ABC services" will be one, because as exact match, this keyword is used only once.
Search engines use frequency as a measure of keyword importance. Search engines rate pages with more keywords as more relevant results and score them higher. However, you should not use too many keywords, since most search engines will penalize you for this practice for being seen as an attempt to artificially inflate rankings better known as spamming.
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