Canonicalization - Post ID 243438

User 10077 Photo


Senior Advisor
1,095 posts

I've read a couple of articles about the topic of canonicalization of a web site, but for some reason I'm having some issues getting my brain around it. Can someone elaborate about what it is and how it works?
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User 187934 Photo


Senior Advisor
20,181 posts

Make your data meet a specification.
I can't hear what I'm looking at.
It's easy to overlook something you're not looking for.

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User 271657 Photo


Ambassador
3,816 posts

In the past, many sites have encountered issues with multiple versions of the same content on different URLs. This creates three big problems:

Search engines don't know which version(s) to include/exclude from their indices
Search engines don't know whether to direct the link metrics (trust, authority, anchor text, link juice, etc.) to one page,
or keep it separated between multiple versions
Search engines don't know which version(s) to rank for query results

When this happens, site owners suffer rankings and traffic losses and engines suffer lowered relevancy. Thus, in order to fix these problems, we, as SEOs and webmasters, can start applying the new Canonical URL tag whenever any of the following scenarios arise:

The tag is part of the HTML header on a web page, the same section you'd find the Title attribute and Meta Description tag. In fact, this tag isn't new, but like nofollow, simply uses a new rel parameter. For example:

<link rel="canonical" href="http://moz.com/blog" />

Full article:
http://moz.com/blog/canonical-url-tag-t … e-sitemaps
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